Role: Concept, Research & Visuals

Tools: Adobe XD, Adobe Illustrator, Adobe Photoshop

While searching for a massage spot, I stumbled on the Luxe Massage Therapy site (first image) and saw potential for a more inviting experience. The info was there, but the vibe didn’t match the warmth of the service.

I redesigned the brand to feel more serene and welcoming—crafting a nature-inspired logo, calming color palette, and imagery that speaks to relaxation and care. I also restructured the layout to better showcase services and simplify booking.

It wasn’t just a redesign—it was a reintroduction.